Job Category: Lead Qualifier
Job Type: Full Time
Job Location: Nashik Maharashtra India(On-site)
Experience: 1-2 Years of Experience
Skills: business challenges technological requirements and readiness to adopt solutions Filtering and qualifying potential software customers
Job Role:
The Lead Qualifier is responsible for filtering and qualifying potential software customers by understanding their business challenges, technological requirements, and readiness to adopt solutions. This role bridges the gap between marketing and sales to improve conversion rates and pipeline efficiency.
Key Responsibilities:
- Lead Qualification and Segmentation
- Evaluate inbound leads from sources like demo requests, trial sign-ups, webinars, and ads.
- Assess leads using qualification criteria specific to software buyers, including:
- Budget: Does the lead have a budget for product procurement?
- Authority: Is the lead the decision-maker or an influencer in the buying process?
- Needs: Does the lead’s requirement align with the product’s capabilities?
- Timeline: Is the lead ready to make a purchase decision soon?
- Categorize leads into hot, warm, or cold based on engagement and readiness to buy.
- Product Knowledge Application
- Understand the product’s features, benefits, and differentiators.
- Map customer pain points to the product’s functionalities during initial conversations.
- Address basic technical queries or direct leads to appropriate resources (e.g., documentation or tutorials).
- Initial Outreach and Engagement
- Contact leads through email, phone, or chat to understand their business challenges and goals.
- Gather details such as existing product usage, pain points, and expected ROI.
- Position the product as a potential solution while providing enough value to schedule a demo.
- Collaboration with Sales and Marketing Teams
- Work closely with the sales team to pass fully qualified leads, including detailed notes about the prospect’s needs and potential objections.
- Provide insights to the marketing team on lead quality, campaign effectiveness, and improvement opportunities.
- Assist in refining ideal customer profiles (ICPs) based on market and lead data trends.
- Data Management and Reporting
- Maintain accurate lead information and status updates in the CRM system.
- Track metrics like lead response time, conversion rates, and engagement levels.
- Generate weekly reports on lead qualification performance for leadership.
KPIs to Measure Success:
- Lead Qualification Rate: Percentage of total leads converted to qualified leads.
- Conversion Rate: Qualified leads converted into opportunities or demos.
- Response Time: Average time taken to contact a lead after initial inquiry.
- Lead-to-Sales Handoff Efficiency: Feedback from the sales team on lead readiness.
- CRM Accuracy: Percentage of leads with complete and accurate data.
Skills Required:
- Technical Understanding: Knowledge of software development life cycles and SaaS models.
- Communication Skills: Ability to simplify technical jargon and build rapport with leads.
- CRM Proficiency: Familiarity with tools like Zoho, or other for lead tracking.
- Analytical Thinking: Capability to assess lead data and prioritize high-potential leads.
- Industry Knowledge: Awareness of current trends and challenges in the software space.